Latest Articles

Skimmers

Lots of people won’t read your whole website. Make sure you write for the Skimmers, too.

If you’re doing all your marketing yourself, build it on something you LIKE doing. Life’s too short for anything else.

Shine Theory is a commitment to asking, “Would we be better as collaborators than as competitors?”

Something always triggers a customer to buy. Find what that is, show up there — and profit.

It’s vulnerable to Bring the Question. But if I really value the health of the relationship, it’s the way to go.

The Golden Rule is a basic, fundamental empathy algorithm. Elur Nedlog kicks it up a notch…

Marketing isn’t about flashy tactics, deception, or coercion. It’s about building relationships and being of service.

When you stand for your Whole Body Yes, everything changes. Here’s how to start.

What assistance will your boldness attract? You can’t know until you get started.

Dead-ends do not equal failure and detours are not a waste of time.