The prospect seemed interested.
You had a great first call.
You presented a proposal and they were enthusiastic.
You send over the contract and invoice — a formality, really.
After a few days, you write again to check in.
The following week, you send an article you think they’ll like.
You add a PS reminding them they still haven’t signed the contract.
You send a quick text.
My friend, it’s time for The Magic Email.
I don’t know who invented the Magic Email.
I first heard of it in my StoryBrand marketing community.
Its origins don’t really matter.
Its potency does.
If you have a prospect who’s ghosting you, give it a try and see for yourself.
Write this. Nothing else:
“Since I have not heard from you on this, I have to assume your priorities have changed.”
It may be tempting to add words.
I’ve heard a dozen stories of the shockingly fast results this email produces.
Give it a try and let me know how it goes.
This post was originally sent as an email to the Magic Words of the Week newsletter list. Every week, I share reflections on a word, quote, or phrase I think will help you thrive in your life’s work.