Copy of magic words of the week Rest 1

Closing the Loop

The prospect seemed interested. 

You had a great first call. 

You presented a proposal and they were enthusiastic.

You send over the contract and invoice — a formality, really.

And… crickets. 

After a few days, you write again to check in. 

No reply.

The following week, you send an article you think they’ll like. 

You add a PS reminding them they still haven’t signed the contract.

No reply.

You send a quick text.


My friend, it’s time for The Magic Email.

I don’t know who invented the Magic Email. 

I first heard of it in my StoryBrand marketing community. 

Blair Enns has a version of it. Kai Davis owns

Its origins don’t really matter. 

Its potency does.

If you have a prospect who’s ghosting you, give it a try and see for yourself.

Write this. Nothing else: 

“Since I have not heard from you on this, I have to assume your priorities have changed.”

It may be tempting to add words. 


I’ve heard a dozen stories of the shockingly fast results this email produces.

Give it a try and let me know how it goes.

This post was originally sent as an email to the Magic Words of the Week newsletter list. Every week, I share reflections on a word, quote, or phrase I think will help you thrive in your life’s work.

Want sage advice on life and business in your inbox every week? Join the Magic Words of the Week email list.

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