One of my hobbies is the relational meditation practice called Circling.
Basically, a small group of people sit together for a set amount of time and get uncommonly curious about what’s happening within and between us in the present moment.
One of Circling’s guiding principles is “follow the aliveness.”
Where should we place our attention? What should we talk about now?
Follow the aliveness.
I’ve found that this is also an excellent rule for marketing your business.
Because there are about a million channels and formats and strategies for how to get the word out about what you do.
You could make TikTok videos.
You could write articles.
You could start a podcast.
You could create an email course.
You could host monthly live webinars.
It goes on.
So which one should you choose?
The one that brings you alive.
I’m not saying to totally ignore any other strategic considerations, like where your audience shows up and what kind of content they most want.
Consider that to be relevant input.
But even the most brilliant strategy won’t be sustainable if you can’t drag yourself across the threshold to execute it.
So pick something that lights you up. That feels energizing and exciting. That makes you actually want to do it.
Especially if you’re a solopreneur without a huge team or budget to have others create content for you.
You only get one life. Your business — and your marketing — should serve you, not the other way around.
PS – I write a newsletter because writing emails brings me alive. If you know you need some great emails but the thought of writing them doesn’t feel fun to you, hit reply and let’s chat about how I can help.
This post was originally sent as an email to the Magic Words of the Week newsletter list. Every week, I share reflections on a word, quote, or phrase I think will help you thrive in your life’s work.