Don’t Leave ‘Em Hanging

It’s my first day at my first “real” job — in an office, with a salary. I’m 24 and swirling with a mix of excitement and terror.  My new boss meets me in the lobby. Introduces me to a few people. Escorts me to my desk.  Except for a stapler, the desk is totally empty….

Why Would You Choose Confusion?

“If you confuse, you’ll lose.” — Donald Miller, founder of StoryBrand and Business Made Simple People won’t walk into a fog. Uncertainty inhibits action.  That’s why you’re smart to be crystal clear in your marketing. For example, it shouldn’t be confusing what you want people to DO after reading an email, visiting your website, etc. …