Why Would You Choose Confusion?

“If you confuse, you’ll lose.” — Donald Miller, founder of StoryBrand and Business Made Simple People won’t walk into a fog. Uncertainty inhibits action.  That’s why you’re smart to be crystal clear in your marketing. For example, it shouldn’t be confusing what you want people to DO after reading an email, visiting your website, etc. …

How to Beat the First Time Blues

There’s magic in doing something for the first time… but it’s also kind of awful. If we can recognize we’re in an F***ing First Time (FFT) and label it with a name, suddenly we’re back in control of our narrative.