Foundational Clarity

Foundational Clarity means understanding who your niche is and where you meet them on their journey. You can’t effectively build or market a business without it.

Use Their Words

The best marketing and messaging lets you join the conversation already happening in your ideal client’s head. A great way to do this is to use their words.

State Before Story

You have a body and it is with you always, yelling at times, limiting your field of view with its current news of terror and mayhem. Give it attention before you try to work the grownup things out.

Word Of The Year

A Word Of The Year is like a little mental Post-it note. It brings me back to center when I falter. It’s a spell invoking something I want to be true. Here’s how I pick mine.