There are the rules.

The best practices.

The nice theories.

The dogma and the consistency.

Then there’s what really works when the rubber meets the road.

In your life.

In this moment.

For this situation.

Whether it’s in your business, your marketing, or your life, don’t get so stuck worrying about how you SHOULD do something that you ignore the evidence of success in front of you.

To following what’s working,

Rachel

PS – Another trap is not believing something works unless you understand why. “Why” can be helpful. But it’s not always necessary. Don’t let it stop you from believing what you know.

This post was originally sent as an email to the Magic Words of the Week newsletter list. Every week, I share reflections on a word, quote, or phrase I think will help you thrive in your life’s work.