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Hey, friend!
Ready for more sparkle in your life and business?
Get the Magic Words of the Week email in your inbox every Friday. 

Here’s what the passionate, beautiful business owners of the world are saying about the Magic Words of the Week:

Thought provoking! I am actively creating better boundaries, becoming more clear, and investigating aspects of my company message that I had not thought of.
Chelsea E.
naturopathic practitioner
Unlike many email newsletters, I almost always open Rachel's. Her message is consistently short — so I know I'll have time to read it and digest it. It's also often either actionable, inspirational...or both!
Marijke K.
executive coach
I LOVE the Magic Words newsletter! The content is always on point for ANYONE who owns their own business or is involved with marketing at any level. Rachel really knows her stuff and likes empowering others to confidently market themselves.
Brian W.
Squareknot Marketing

Still need convincing?

I'm spellbound by the Magic Words of the week. I print them out and gather them in a binder. They have shifted my perspective in a very positive way
Jim C.
creativity coach
Nobody needs another newsletter. The stuff that Rachel sends out on a regular basis is pure gold. It changes the way that I think about things. I look forward to seeing it my inbox.
Ashley G.
marketing automation guru
They're easy to read. They're short. And there's always one thing I can take from them and use in my work. Also the topics are incredibly intuitive. I’m in awe of how relevant they always seem to be.
Lynn S.
branding consultant
There's so much marketing wisdom out there. Rachel does the work for you of giving you the golden snippets. I look forward to seeing her name in my inbox.
Anonymous
Most emails are cold and impersonal. I find Rachel’s very human; you really would love to meet her for coffee.
Monica S.
Storybrand Guide
MagicWords Logotype noshape wht

Every week, we share reflections on a word, quote, or phrase we think will help you thrive in your life’s work.

balancing scale with the words "The Line Of Regret"

The Line of Regret

Below the line of regret, you’re wishing you charged more. Don’t do this to yourself. Be aware this line exists. Feel into it for yourself as you name a price. Take responsibility for staying on the good side of it.

Read More »
paper people holding hands and the words "start with who"

Start With Who

Business is most fun when you’re deeply enjoying the people you spend time with, and deeply satisfied about the results you get for them. Might as well “start with who” and bake that into the system from the start.

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two people joining hands

Same Team

Are you seeing the other person as an adversary? Or are you seeing them as on the same team? In other words: Is there a problem coming between you? Or a problem you’re working together to solve?

Read More »
book shelves

Big Leap Year

Here’s a new book I’ve been loving: Your Big Leap Year, by Gay Hendricks. It’s 365 very simple, manageable, fun daily practices to help you live more and more in your Zone of Genius.

Read More »
women with head in hands

Paralysis

Here are some magic words I’ve been reading often the last week or two.
I share for a time when you need them. Honoring Paralysis: A prayer of honoring grief by Pixie Lighthorse.

Read More »

See you in your inbox!

Still need convincing?

I'm spellbound by the Magic Words of the week. I print them out and gather them in a binder. They have shifted my perspective in a very positive way
Jim C.
creativity coach
Nobody needs another newsletter. The stuff that Rachel sends out on a regular basis is pure gold. It changes the way that I think about things. I look forward to seeing it my inbox.
Ashley G.
marketing automation guru
They're easy to read. They're short. And there's always one thing I can take from them and use in my work. Also the topics are incredibly intuitive. I’m in awe of how relevant they always seem to be.
Lynn S.
branding consultant
There's so much marketing wisdom out there. Rachel does the work for you of giving you the golden snippets. I look forward to seeing her name in my inbox.
Anonymous
Most emails are cold and impersonal. I find Rachel’s very human; you really would love to meet her for coffee.
Monica S.
Storybrand Guide
MagicWords Logotype noshape wht

Every week, we share reflections on a word, quote, or phrase we think will help you thrive in your life’s work.