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Here’s what the passionate, beautiful business owners of the world are saying about the Magic Words of the Week:
Still need convincing?
Every week, we share reflections on a word, quote, or phrase we think will help you thrive in your life’s work.

Skimmers
Lots of people won’t read your whole website. Make sure you write for the Skimmers, too.

Follow Your Allurement
If you’re doing all your marketing yourself, build it on something you LIKE doing. Life’s too short for anything else.

Shine Theory
Shine Theory is a commitment to asking, “Would we be better as collaborators than as competitors?”

Triggers
Something always triggers a customer to buy. Find what that is, show up there — and profit.

Bring the Question
It’s vulnerable to Bring the Question. But if I really value the health of the relationship, it’s the way to go.

Elur Nedlog
The Golden Rule is a basic, fundamental empathy algorithm. Elur Nedlog kicks it up a notch…
See you in your inbox!
Still need convincing?
Every week, we share reflections on a word, quote, or phrase we think will help you thrive in your life’s work.