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Hey, friend!
Ready for more sparkle in your life and business?
Get the Magic Words of the Week email in your inbox every Friday. 

Here’s what the passionate, beautiful business owners of the world are saying about the Magic Words of the Week:

Thought provoking! I am actively creating better boundaries, becoming more clear, and investigating aspects of my company message that I had not thought of.
Chelsea E.
naturopathic practitioner
Unlike many email newsletters, I almost always open Rachel's. Her message is consistently short — so I know I'll have time to read it and digest it. It's also often either actionable, inspirational...or both!
Marijke K.
executive coach
I LOVE the Magic Words newsletter! The content is always on point for ANYONE who owns their own business or is involved with marketing at any level. Rachel really knows her stuff and likes empowering others to confidently market themselves.
Brian W.
Squareknot Marketing

Still need convincing?

I'm spellbound by the Magic Words of the week. I print them out and gather them in a binder. They have shifted my perspective in a very positive way
Jim C.
creativity coach
Nobody needs another newsletter. The stuff that Rachel sends out on a regular basis is pure gold. It changes the way that I think about things. I look forward to seeing it my inbox.
Ashley G.
marketing automation guru
They're easy to read. They're short. And there's always one thing I can take from them and use in my work. Also the topics are incredibly intuitive. I’m in awe of how relevant they always seem to be.
Lynn S.
branding consultant
There's so much marketing wisdom out there. Rachel does the work for you of giving you the golden snippets. I look forward to seeing her name in my inbox.
Anonymous
Most emails are cold and impersonal. I find Rachel’s very human; you really would love to meet her for coffee.
Monica S.
Storybrand Guide
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Every week, we share reflections on a word, quote, or phrase we think will help you thrive in your life’s work.

mwotw black friday

Black Friday

“Black Friday” temptation can be overwhelming, so I’ve made decision-making easier! Here are the best marketing-related deals and a handy ‘Should I Buy This’ flowchart.

Read More »
mwotw curse of knowledge

The Curse of Knowledge

Here’s one reason it’s so hard to write about your own business: You know too much. It’s called The Curse of Knowledge and we all have it sometimes.

Read More »
mwotw self compassion

Self-Compassion

Often, when we’re struggling, we make it even worse for ourselves by getting stuck in the story that we’re uniquely wrong and shameful for dealing with whatever it is. The truth is the opposite: Our pain connects us. Here are the 4 steps I use to practice self-compassion.

Read More »
mwotw withhold withdraw project

Withhold, Withdraw, Project

One of the most useful models about human relationships is the Withhold, Withdraw, Project cycle (aka the Cycle of Disconnection). Are you caught in it anywhere?

Read More »

See you in your inbox!

Still need convincing?

I'm spellbound by the Magic Words of the week. I print them out and gather them in a binder. They have shifted my perspective in a very positive way
Jim C.
creativity coach
Nobody needs another newsletter. The stuff that Rachel sends out on a regular basis is pure gold. It changes the way that I think about things. I look forward to seeing it my inbox.
Ashley G.
marketing automation guru
They're easy to read. They're short. And there's always one thing I can take from them and use in my work. Also the topics are incredibly intuitive. I’m in awe of how relevant they always seem to be.
Lynn S.
branding consultant
There's so much marketing wisdom out there. Rachel does the work for you of giving you the golden snippets. I look forward to seeing her name in my inbox.
Anonymous
Most emails are cold and impersonal. I find Rachel’s very human; you really would love to meet her for coffee.
Monica S.
Storybrand Guide
MagicWords Logotype noshape wht

Every week, we share reflections on a word, quote, or phrase we think will help you thrive in your life’s work.