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Ready for more sparkle in your life and business?
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Here’s what the passionate, beautiful business owners of the world are saying about the Magic Words of the Week:

Thought provoking! I am actively creating better boundaries, becoming more clear, and investigating aspects of my company message that I had not thought of.
Chelsea E.
naturopathic practitioner
Unlike many email newsletters, I almost always open Rachel's. Her message is consistently short — so I know I'll have time to read it and digest it. It's also often either actionable, inspirational...or both!
Marijke K.
executive coach
I LOVE the Magic Words newsletter! The content is always on point for ANYONE who owns their own business or is involved with marketing at any level. Rachel really knows her stuff and likes empowering others to confidently market themselves.
Brian W.
Squareknot Marketing

Still need convincing?

I'm spellbound by the Magic Words of the week. I print them out and gather them in a binder. They have shifted my perspective in a very positive way
Jim C.
creativity coach
Nobody needs another newsletter. The stuff that Rachel sends out on a regular basis is pure gold. It changes the way that I think about things. I look forward to seeing it my inbox.
Ashley G.
marketing automation guru
They're easy to read. They're short. And there's always one thing I can take from them and use in my work. Also the topics are incredibly intuitive. I’m in awe of how relevant they always seem to be.
Lynn S.
branding consultant
There's so much marketing wisdom out there. Rachel does the work for you of giving you the golden snippets. I look forward to seeing her name in my inbox.
Anonymous
Most emails are cold and impersonal. I find Rachel’s very human; you really would love to meet her for coffee.
Monica S.
Storybrand Guide
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Every week, we share reflections on a word, quote, or phrase we think will help you thrive in your life’s work.

Magic Words of the Week

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    Read Previous Issues

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    Soul Business

    October 17, 2025

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    The Story I’m Telling Myself…

    October 3, 2025

    Here’s how a charged conversation turned into connection using one powerful sentence: “The story I’m telling myself…” Learn how this simple phrase can transform difficult conversations by making space for vulnerability, curiosity, and shared understanding.

    Read More »
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    Overfunctioning

    September 19, 2025

    Overfunctioning looks like strength—but it’s survival mode. Letting go of the need to do it all is the first step toward real peace.

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    See you in your inbox!

    Still need convincing?

    I'm spellbound by the Magic Words of the week. I print them out and gather them in a binder. They have shifted my perspective in a very positive way
    Jim C.
    creativity coach
    Nobody needs another newsletter. The stuff that Rachel sends out on a regular basis is pure gold. It changes the way that I think about things. I look forward to seeing it my inbox.
    Ashley G.
    marketing automation guru
    They're easy to read. They're short. And there's always one thing I can take from them and use in my work. Also the topics are incredibly intuitive. I’m in awe of how relevant they always seem to be.
    Lynn S.
    branding consultant
    There's so much marketing wisdom out there. Rachel does the work for you of giving you the golden snippets. I look forward to seeing her name in my inbox.
    Anonymous
    Most emails are cold and impersonal. I find Rachel’s very human; you really would love to meet her for coffee.
    Monica S.
    Storybrand Guide
    MagicWords Logotype noshape wht

    Every week, we share reflections on a word, quote, or phrase we think will help you thrive in your life’s work.