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Here’s what the passionate, beautiful business owners of the world are saying about the Magic Words of the Week:
Still need convincing?
Every week, we share reflections on a word, quote, or phrase we think will help you thrive in your life’s work.

Black Friday
“Black Friday” temptation can be overwhelming, so I’ve made decision-making easier! Here are the best marketing-related deals and a handy ‘Should I Buy This’ flowchart.

Here’s How This Works
“Here’s how this works” is a magic phrase for depersonalizing boundaries. It communicates something official: The Policy. Try it out!

The Curse of Knowledge
Here’s one reason it’s so hard to write about your own business: You know too much. It’s called The Curse of Knowledge and we all have it sometimes.

What would the camera show?
It can be hard to switch out of our own point of view when talking about our services. Think about your customers and ask, “What would the camera show?”

Self-Compassion
Often, when we’re struggling, we make it even worse for ourselves by getting stuck in the story that we’re uniquely wrong and shameful for dealing with whatever it is. The truth is the opposite: Our pain connects us. Here are the 4 steps I use to practice self-compassion.

Withhold, Withdraw, Project
One of the most useful models about human relationships is the Withhold, Withdraw, Project cycle (aka the Cycle of Disconnection). Are you caught in it anywhere?
See you in your inbox!
Still need convincing?
Every week, we share reflections on a word, quote, or phrase we think will help you thrive in your life’s work.