Foundational Clarity

Foundational Clarity means understanding who your niche is and where you meet them on their journey. You can’t effectively build or market a business without it.

Word Of The Year

A Word Of The Year is like a little mental Post-it note. It brings me back to center when I falter. It’s a spell invoking something I want to be true. Here’s how I pick mine.

Black Friday

“Black Friday” temptation can be overwhelming, so I’ve made decision-making easier! Here are the best marketing-related deals and a handy ‘Should I Buy This’ flowchart.