Shitty First Draft
Getting started might be the hardest part of writing. So let it be awful at first.
Skimmers
Lots of people won’t read your whole website. Make sure you write for the Skimmers, too.
Momentum is Messy
Dead-ends do not equal failure and detours are not a waste of time.
Show, Don’t Tell
This makes for better writing and marketing. (And don’t tell me you’re funny if you can’t make me laugh.)
3-Step Plan
People will NOT move into a fog. It’s our job to give them an easy path forward.
TK
A quick trick for writing faster…. I find it curiously powerful.