You’re here to make a difference. Your business needs customers to do that. Here are our 3 favorite books to help you improve your marketing so you can attract more customers and do what you were born to do.
If you’re like most business owners I work with, “marketing” is basically a dirty word. You hate being salesy or pushy. You love what you do and believe in it — and you want to focus on doing that. Wouldn’t it be great if your customers just appeared and you didn’t have to deal with all this marketing nonsense?
It sure would. But that’s not how this works.
Marketing is not about just selling stuff. It’s about helping people solve their problems. It’s how you make sure that people with the problems you solve — AKA your ideal customers — know, like, and trust you enough to pay you to solve those problems.
It’s time to learn how to grow your impact with great marketing. Here are 3 awesome books that will help you market more effectively. Their wisdom and advice has helped me skip years of trial and error in my own business and for my clients. Now I’m sharing some of that wisdom with you. Add them to your wishlist, put them on your Kindle or your bedside, and watch your business grow.
Note: This post contains affiliate links. If you use these links to buy something I may earn a commission.
1. Building a StoryBrand by Donald Miller
If you confuse, you’ll lose. That’s the key takeaway from this foundational book that forms the basis of all the marketing I do. In a quick 200 pages, you’ll learn the basics of how to use the incredible power of story to attract more customers and inspire them to action. It’s a simple, clear, easy-to-follow framework that will change the way you talk about your business forever.
2. Marketing Made Simple by Donald Miller & JJ Peterson
This is the sequel to Building A StoryBrand — the execution manual to the big idea. Learn the steps to create a simple, effective marketing funnel that turn potential customers into paying clients. You’ll get step-by-step instructions on:
- How to write a one-liner (elevator pitch)
- How to write (wireframe) an effective website
- How to offer freebies (lead generators) that make your customers want to give you their email
- How to send emails that build trust and create sales
With guide & Building a StoryBrand by your side, you’ll have the info you need to magnetize customers.
3. The 1-Page Marketing Plan by Allan Dib
This book is beautifully compatible with the other two above, but zooms out even farther to guide you through your customers’ full journey: before the sale, during the sale, and after the sale. Dibs, a serial entrepreneur, offers the kind of practical wisdom that everyone should know — but somehow doesn’t. Full of concrete advice and fun examples, if you read one book about marketing, make it this one.
If you’re scrappy and resourceful, the three books above will absolutely put you on the road to business marketing success — for an investment of around $50. Read all 3 of the them, in this order, then go back and execute on their advice.
If you’re pressed for time or want some expert guidance in putting these theories into practice, I can help. Schedule a free discovery call and we’ll see if we’re a good fit.
Whether you do it all yourself or need a little help along the way, you can get more customers and make a bigger impact. It just takes the right marketing magic.