Anyone who’s ever trained for a big race knows how crucial rest is to growth.
In life, “answers” only emerge in motion. You can’t just think your way to effective marketing or a brilliant business model.
When you use a BrandScript to follow the rules of story in your marketing, audiences pay attention. When you don’t, you’re missing a huge opportunity to grow your businesses, and your impact.
It’s my first day at my first “real” job — in an office, with a salary. I’m 24 and swirling with a mix of excitement and terror. My new boss meets me in the lobby. Introduces me to a few people. Escorts me to my desk. Except for a stapler, the desk is totally empty….
“If you confuse, you’ll lose.” — Donald Miller, founder of StoryBrand and Business Made Simple People won’t walk into a fog. Uncertainty inhibits action. That’s why you’re smart to be crystal clear in your marketing. For example, it shouldn’t be confusing what you want people to DO after reading an email, visiting your website, etc. …
Are you willing to get so clear in your energy and language that some people go flying the opposite direction?
There’s magic in doing something for the first time… but it’s also kind of awful. If we can recognize we’re in an F***ing First Time (FFT) and label it with a name, suddenly we’re back in control of our narrative.