Black Friday
“Black Friday” temptation can be overwhelming, so I’ve made decision-making easier! Here are the best marketing-related deals and a handy ‘Should I Buy This’ flowchart.
Here’s How This Works
“Here’s how this works” is a magic phrase for depersonalizing boundaries. It communicates something official: The Policy. Try it out!
The Curse of Knowledge
Here’s one reason it’s so hard to write about your own business: You know too much. It’s called The Curse of Knowledge and we all have it sometimes.
What would the camera show?
It can be hard to switch out of our own point of view when talking about our services. Think about your customers and ask, “What would the camera show?”
Self-Compassion
Often, when we’re struggling, we make it even worse for ourselves by getting stuck in the story that we’re uniquely wrong and shameful for dealing with whatever it is. The truth is the opposite: Our pain connects us. Here are the 4 steps I use to practice self-compassion.
Withhold, Withdraw, Project
One of the most useful models about human relationships is the Withhold, Withdraw, Project cycle (aka the Cycle of Disconnection). Are you caught in it anywhere?
Body of Work
If you want your creative energy to grow your business/influence, you need to be creating a body of work.
Mistakes of Toleration
If we COULD change our circumstances, but we don’t, then we’re making a Mistake of Toleration. Mistakes of Toleration are energy drains in the long run. They cling to our ankles, holding us back from our intentions.
Mistakes of Ambition
The kind of all-important mistake you MUST be willing to make if you want to do anything truly new and interesting.
Willingness vs. Wantingness
Being willing to do X and wanting to do X aren’t the same thing. Willingness trumps wantingness, so why not communicate that way?