Be a Lighthouse

Perfect customers are most likely to find you when you are standing still.

AFGO

Here’s a bit of wisdom: Try thinking of your problems as AFGO – “another fabulous growth opportunity.”

Writing Morning Pages is a foundational practice for clarity and creativity. I’ve been doing it for 20 years.

Talking to ideal clients is a great way to “focus your binoculars” on what their real problems and dreamstates are.

Byron Katie’s The Work is the fastest tool I know for getting out of my own way.

More choice is not always better. A simple offer menu makes it easy for people to know how to buy from you.

Like a real-life physical funnel, a marketing funnel creates a wider target. (In this case, for people’s attention.)

Lots of people won’t read your whole website. Make sure you write for the Skimmers, too.

If you’re doing all your marketing yourself, build it on something you LIKE doing. Life’s too short for anything else.

Shine Theory is a commitment to asking, “Would we be better as collaborators than as competitors?”